By: Diego Valles (CEO)
The software industry is experiencing significant advances that will redefine business competitiveness in Latin America (Gartner, 2025). Companies that manage to strategically integrate technology will have a significant advantage in a context where operational efficiency and resource optimization will be decisive..
This report invites me to share some thoughts on how companies can apply these trends to improve their competitiveness in 2025. Based on experience and some best practices, I propose some key strategies and approaches to consider.
Process Optimization: The Key to Profitability
With tight margins and a more demanding competitive environment, companies will need to focus on process optimization as a driver of efficiency and profitability.
Some key strategies include:
- Integration of new methodologies: Agile frameworks will help eliminate waste and improve internal productivity.
- Intelligent automation: The incorporation of tools based on artificial intelligence (AI) and process automation will improve response times, shorten the GoToMarket, minimize errors, reduce costs and optimize management.
- Use of advanced analytics: Data intelligence will facilitate decision-making based on real-time information, optimizing the allocation of resources and improving the customer experience.
Commercial Strategy and Market Expansion
It is not enough to optimize processes and adopt advanced technology; sustainable growth also depends on how we align these improvements with business strategy.To achieve this, it is key to focus on:
- Identifying market opportunities: Leveraging business intelligence tools to evaluate new expansion opportunities and optimize product and service offerings according to actual demand.
- Competitive differentiation: In a highly competitive environment, generating value through innovation in products, business models and customer experiences will allow us to consolidate a leadership position. Here we return to the same concept of agility, because, without losing quality of course, the speed with which we reach the market is a differential compared to the competition.
- Expansion with a strategic focus: Analyze the feasibility of geographic or sectorial diversification, considering strategic alliances and flexible business models that allow scaling without compromising efficiency. This is a model that we have tested and it works!
Conclusion: Adaptability and Strategic Vision
In this context, I believe that Latin American companies should consider adopting these technologies to optimize processes and improve competitiveness.The implementation of Gen AI and Agentic AI can automate certain tasks, freeing human resources for more strategic functions and to participate in more advanced instances, not from scratch.
To integrate these trends effectively, it is crucial that organizations develop AI governance strategies that ensure the ethical and responsible use of these technologies. Today this is something we see clearly in the financial industry where we work heavily, but it is not as deeply rooted across the board.In addition, it is critical to invest in training the workforce to manage and maintain these systems, ensuring a smooth transition to these innovations.
In summary, in a challenging scenario, the difference will be made by those companies that understand that competitiveness is no longer just a question of cost, but of vision, innovation, agility and adaptability.
Complete reference in the bibliography: Gartner (2025). Top 10 Strategic Technology Trends for 2025.Gartner.